One key for the independent web.

One membership for the small apps you actually use. €2 a month, one click to sign in anywhere, and the people who build them get paid for your time.

Why

Too many subscriptions. Too many copies.

Most good things on the web are too small for their own subscription. Nobody takes out a fifth, sixth and seventh plan for a tool they use twice a week.

So people build their own. The same image editor, the same planner, the same course, vibe-coded again and again, each one used by one person.

ASH is where those apps get shared instead of rebuilt. Build it once, and everyone can use it.

Community

A network, not a store.

Every app that joins makes the key worth more to everyone who holds one. Every member who joins makes building worth more to every creator.

Creators see what already exists and build what is missing, instead of the same thing again.

For members

One account, one card, one price.

Every creator’s site shows “Sign in with ASH”; your ASH Key unlocks it. €2 a month, cancel any time.

We never sell data, and creators only learn what they need to let you in: a member ID and your email address.

For creators

The money follows attention.

You add a standard sign-in button and keep full control of what the ASH Key unlocks.

70% of net subscription revenue goes into a pool each month, split by the time members spend on each site, with diminishing returns so a quick tool and a long read can both earn. Paid out monthly, from €20.

What we measure

Only what the payout needs.

Per member, site and day, how many minutes the site was visible while signed in. No content, no pages, no clicks. Details in the privacy policy.

Who

Two brothers.

ASH is built by two brothers who wanted to share the apps they had vibe-coded with each other, and then with everyone else.

Fewer copies of the same app is also less waste: less compute spent rebuilding what already exists. Creators earn, members pay little and get a lot.